
Everyday extraordinary
We believe in the beauty of simplicity.
Our essential collection is here to rescue your daily routine and help you look and feel your best, to make every day a little more extraordinary.
Shop by category
Shop our range 👇
-
Sandalwood
vädra Reed Diffuser Set – Cosy Cabin | 30ml
£9.00 — available on subscription from £8.00 every monthQuick Addvädra Reed Diffuser Set – Cosy Cabin | 30ml
£9.00 — available on subscription from £8.00 every monthIn stock
Holiday essentials ✈️
- Travel essentials
- Sun care
-
Sale!
Sale
Holiday Heroes
Original price was: £98.00.£25.00Current price is: £25.00.Quick AddHoliday Heroes
Original price was: £98.00.£25.00Current price is: £25.00.
-
Travel friendly
låda Shampoo Carry Tin
£3.00Quick Addlåda Shampoo Carry Tin
£3.00In stock
In the spotlight
Every three months we’ll send you a surprise package of 6 full-sized luxurious products – a mix of bestsellers and never-before-seen newbies.
Each quarterly box is ALWAYS worth £60+, with free delivery included!

grüum must haves
- Skin care
- Body care
- Hair care
-
Bestseller
mirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthQuick Addmirakel – Multi-purpose Balm | 15ml
£15.00 — available on subscription from £11.00 every monthIn stock
-
New
rense Melting Cleansing Balm | 100g
£18.00 — available on subscription from £12.00 every monthQuick Addrense Melting Cleansing Balm | 100g
£18.00 — available on subscription from £12.00 every monthIn stock

Everyday extraordinary
We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.

Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Don’t just take our word for it…
4.73 Based on 23137 Reviews
Dawn Wellam
“I’m really enjoying some of them Grum products even though I’m not a soap person I’ve found them nice without leaving any residue.The scents are nice and refreshing.Love the lip oil has made a g”…
9 hours ago
Anonymous
“Happy with my items, good delivery speed and communication. My daughter loves the products.”
11 hours ago
Rachel Oxley
“I love my shampoo bar, it’s the best one I’ve had, my hair is in much better condition as it is definitely formulated for hair (many shampoo bars are just soap bars). Will be reordering soon. ”
18 hours ago
Helen Wilson
“I am very pleased with all the products I have purchased in the last few weeks. I am trying tocut out all nasty plastics and be more natural in well being and skin and hair treatments. As well as what”…
1 day ago
Jackie Frost
“Love the products! They are what it says, easy to order too. Good price and items of quality- smell Devine!”
1 day ago
Anonymous
“Fabulous products, great prices and always a selection of good offers. ”
1 day ago
Jennifer Faulks
“Love Grüum products, handy bars of shampoo, conditioner, both suited to your hair, soaps & body cream, with no plastic bottles & liquids to leak so ideal for travel. Trying out the room scent in bedr”…
2 days ago
Teresa Shirres
“The various Gruum products I have used are great, especially the shampoo bars. ”
2 days ago
Norma Gillett
“Love the shampoo bars, the sun creams, face wash, exfoliator, room fragrances, pillow spray and probably other things too that didn’t come into my head just now. Delighted to see the new, softer pack”…
2 days ago
Anonymous
“Fantastic products, ideal size for travel & feels so luxurious ”
2 days ago
Philippa Spreadbury
“I swim several times a week and the Gruum shampoo and conditioner in the store tins is perfect for my needs. The shampoo is fantastic. Very little is needed to make a creamy luxurious foam. The condit”…
2 days ago
Catherine Suzuki
“I like all the products I’ve tried so far, mostly soap and shampoo. I like the lack of unnecessary packaging and simple styling and the prices are reasonable. I don’t like the aggressive marketing so ”…
2 days ago
Catherine Henderson
“I’ve used the shampoo bar for sensitive scalps for quite a few years now. I also used the conditioner to go with it. They last absolutely ages and leave my hair in good condition. I’m glad I found”…
2 days ago
Beverley Beaumont
“I absolutely love Gruum products, they are great quality, no nasties, they really do what they say they will. The perfumes are lovely. They do really good offers so I buy then and use them as presents”…
2 days ago
Roz Bacchus
“I’ve been using the hair growth shampoo and conditioner bars for several months now, wanting to grow my hair and wear it long again. I absolutely love both products. My hairdresser tells me that it ”…
2 days ago