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The dream of "a simple life of bonfires, friends, and drinks on the weekends. It's about jumping in your truck and having a good time. It's the 3am pond parties, the long drives down old dirt roads with the windows wide open. We believe that you should never forget where you came from. You're not just buying something. You're buying back a little piece of yourself, and a belief in something bigger than clothing. AN IDEAL. A MOTTO. YOUR WAY OF LIFE".